CBD awareness is going up, but this is not reflected in sales, says Brightfield Group

According to Brightfield Group (see infographic below), in Q4 of 2020, cannabidiol (CBD) experienced an increase in awareness. In Q3, only four brands had at least 20% consumer awareness, which increased to 14 brands in Q4, with nearly all the top CBD brands in the U.S. having over 10% awareness. However, despite the increase in awareness, purchasing and loyalty have […]

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